v44 Privacy Policy — How We Protect Your Personal Data

v44 is the data controller responsible for personal data collected through the v44 platform at v44.biz. As data controller, v44 determines the purposes for which and the means by which personal data relating to v44 players is processed. v44 acts as data processor only where processing is carried out exclusively on behalf of a third-party controller, which is not the case for ordinary platform operations.

All data-related enquiries, requests and complaints should be directed to v44's designated data protection contact, the details of which are set out in Section 15 of this Policy.

v44 collects personal data that you provide directly, data generated through your use of the platform, and data obtained from trusted third parties where necessary. The categories of personal data v44 processes are set out below.

2.1 Registration Data

When you create a v44 account, we collect your full legal name, date of birth, Pakistani mobile number (in +92 format), email address (where provided), and any username you choose. This data is essential for account creation and cannot be omitted.

2.2 Identity Verification Data (KYC)

To comply with our anti-money laundering (AML) and know-your-customer (KYC) obligations under our international gaming licence, v44 may collect copies of government-issued identity documents, including your Computerised National Identity Card (CNIC), passport or other recognised identification. We may also collect proof of address documentation such as a recent utility bill or bank statement from a Pakistani financial institution such as HBL, UBL or Meezan Bank.

2.3 Financial Data

When you make deposits or withdrawals on v44 via JazzCash, EasyPaisa, Raast, 1LINK or direct bank transfer, we collect the payment method identifier (such as a JazzCash wallet number or masked bank account number), transaction amount, transaction timestamps and reference numbers. v44 does not store full card numbers or full bank account credentials on its servers.

2.4 Gaming Activity Data

v44 records your wagering history, game play logs, bet stakes, winnings, bonus usage, session duration and game preferences across all v44 products including cricket betting, casino games, slots, jackpots and Keno.

2.5 Technical Data

When you access v44, we collect your IP address, browser type and version, operating system, device type and identifiers, referring URLs, pages visited within v44, time spent on each page, and session timestamps. This data is collected automatically through server logs and analytics tools.

2.6 Communication Data

Records of any communications between you and v44, including live chat transcripts, support ticket exchanges, and emails, are retained for quality assurance and dispute resolution purposes.

v44 collects personal data through the following means:

• Direct provision: Data you enter during registration, identity verification, deposit or withdrawal, or when contacting v44 support.
• Automated collection: Data collected automatically through cookies, server logs, session tracking and analytics tools when you visit v44 or use the platform.
• Third-party sources: Data received from payment processors such as JazzCash and EasyPaisa, identity verification providers, fraud prevention services and, where required, public registers or regulatory bodies.
• Device signals: Technical data collected from your mobile device or browser when you access the v44 login page or any part of v44.biz.

v44 processes your personal data for the following purposes:

4.1 Account Management and Service Delivery

To create and maintain your v44 account, process v44 login requests, deliver betting and casino services, process deposits and withdrawals, apply bonuses, and provide customer support. This is the primary purpose for which your registration data is collected and processed.

4.2 Identity Verification and Regulatory Compliance

To verify your identity and age in compliance with our international gaming licence obligations, and to comply with anti-money laundering laws and know-your-customer requirements. v44 is legally obligated to conduct these checks and cannot provide services without them.

4.3 Fraud Prevention and Security

To detect, prevent and investigate fraudulent transactions, multiple account registrations, bonus abuse, money laundering and other prohibited activities on v44. Technical and financial data are used for this purpose in combination with automated monitoring systems.

4.4 Responsible Gaming

To monitor gaming patterns that may indicate problem gambling behaviour, to administer self-exclusion requests, deposit limits and session timers, and to enforce the v44 21+ age restriction policy. Gaming activity data and registration data are used for responsible gaming compliance.

4.5 Marketing and Communications

Where you have provided consent, v44 may use your contact details to send promotional communications about v44 bonuses, new game launches and platform updates. You may withdraw consent to marketing communications at any time by contacting v44 support or using the unsubscribe function in any marketing message.

4.6 Platform Improvement and Analytics

To understand how Pakistani players use v44, identify technical issues, improve user experience, and optimise platform performance across mobile and desktop devices.

v44 processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform the contract between you and v44, including account management, game delivery and payment processing.
• Legal obligation: Processing required to comply with AML, KYC, age verification and other regulatory obligations under v44's gaming licence.
• Legitimate interests: Processing for fraud prevention, security, responsible gaming monitoring and platform analytics, where these interests are not overridden by your rights.
• Consent: Processing for direct marketing communications, where you have explicitly opted in. Consent may be withdrawn at any time without affecting prior processing.

v44 does not sell your personal data to any third party. We share your data only in the following circumstances, and only to the extent necessary for the stated purpose:

6.1 Payment Processors

Transaction data is shared with payment processors including JazzCash, EasyPaisa, Raast and other banking networks to facilitate deposits and withdrawals on v44. These processors are bound by their own privacy obligations and may operate under data sharing agreements with v44.

6.2 Identity Verification Providers

Where KYC verification is conducted through a third-party provider, your identity document data is transmitted to that provider under a data processing agreement with v44. The provider uses this data solely to verify your identity as instructed by v44.

6.3 Game Providers

Where live casino or slot games are provided by third-party game studios, limited gameplay session data may be shared with the relevant provider to facilitate the game session. No financial account data beyond what is necessary for session initiation is shared.

6.4 Regulatory and Law Enforcement Authorities

v44 will disclose personal data to regulatory bodies, law enforcement agencies or courts where legally required to do so, or where disclosure is necessary to protect v44's legal rights or the safety of our players.

6.5 Business Transfers

In the event of a merger, acquisition or sale of all or part of v44's business assets, player data may be transferred to the acquiring entity as part of that transaction, subject to equivalent privacy protections being maintained.

v44's operations and data processing infrastructure are hosted under an international gaming licence, which means your personal data may be stored or processed in jurisdictions outside Pakistan. Where data is transferred internationally, v44 ensures that appropriate safeguards are in place — such as contractual data protection clauses or adequacy determinations — to maintain a standard of protection equivalent to that described in this Policy.

Transfers to third-party payment processors such as JazzCash and EasyPaisa remain governed by the respective processor's own data handling terms applicable within Pakistan.

v44 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.

• Active account data: Retained for the duration of your v44 account and for a period of five (5) years following account closure, in compliance with our AML obligations.
• KYC and identity documents: Retained for a minimum of five (5) years from the date of your last transaction or account closure, whichever is later.
• Transaction records: Retained for seven (7) years for financial compliance and audit purposes.
• Communication records: Retained for three (3) years from the date of the communication.
• Technical and analytics data: Retained in anonymised or aggregated form for up to twenty-four (24) months from collection.
• Self-exclusion records: Retained for the duration of the exclusion period plus five (5) years to prevent re-registration in breach of the exclusion.

Upon expiry of the applicable retention period, v44 will securely delete or anonymise your personal data.

v44 uses cookies and similar tracking technologies to enable platform functionality, remember your preferences, analyse usage patterns and deliver relevant content. A cookie is a small text file placed on your device when you visit v44.biz.

You can manage cookie preferences through your browser settings. Disabling essential cookies will impact your ability to use the v44 platform, including the v44 login function.

Subject to applicable law, you have the following rights with respect to your personal data held by v44. These rights can be exercised by contacting v44 as set out in Section 15.

v44 will respond to all valid data rights requests within thirty (30) calendar days of receipt. Where additional time is required due to the complexity or volume of requests, we will notify you within the initial thirty-day period and provide a revised timeline.

v44 implements technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, accidental loss or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and v44's servers, including the v44 login process and payment transactions.
• Encrypted storage of sensitive data categories including identity documents and payment references.
• Role-based internal access controls limiting employee access to personal data on a need-to-know basis.
• Regular security vulnerability assessments and penetration testing of the v44 platform.
• Multi-factor authentication requirements for v44 administrative access to player data systems.
• Incident response procedures for detecting, reporting and managing personal data breaches.

While v44 takes all reasonable steps to protect your data, no internet-based transmission or storage system is entirely secure. You are responsible for maintaining the security of your v44 account credentials and should notify v44 immediately if you suspect any unauthorised access to your account.

v44 services are strictly available to individuals aged 21 years or older. v44 does not knowingly collect personal data from individuals under the age of 21. If v44 becomes aware that it has collected personal data from a minor in contravention of this restriction, the relevant account will be immediately suspended, any balance refunded (net of any promotional credits), and all associated personal data deleted or anonymised without undue delay.

Parents and guardians who believe a minor has registered on v44 should contact our support team immediately with relevant details so that the account can be identified and closed as a matter of priority.

The v44 platform may contain references to third-party services such as JazzCash, EasyPaisa or game providers. v44 does not control the privacy practices of these third parties and is not responsible for their content or privacy policies. This Privacy Policy applies solely to data processed by v44 through v44.biz. We encourage you to review the privacy policies of any third-party services you interact with in connection with your v44 account.

v44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations under our gaming licence, or applicable privacy legislation. Where changes are material, v44 will notify you via your registered contact details or through a prominent notice on v44.biz prior to the changes taking effect.

The "Effective Date" at the top of this Policy indicates when the current version was last updated. Continued use of v44 following an update to this Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you may request account closure and withdrawal of your remaining balance.

All questions, complaints, or formal requests relating to this Privacy Policy or the personal data v44 holds about you should be directed to the v44 data protection contact through our customer support channel. Contact details for v44 support are available in the footer of this page.

Please include the following information in any data rights request to help v44 process it efficiently:

• Your full name as registered on your v44 account.
• Your registered Pakistani mobile number or email address.
• A clear description of the right you are exercising or the complaint you are raising.
• Any supporting information relevant to the request.

v44 will acknowledge receipt of your request and respond within thirty (30) days. For complex requests, we may ask for additional information to verify your identity before proceeding, as required to protect your data from unauthorised third-party access requests.